How To Approach PPC Landing Page Optimization

June 21, 2011 Leave a Comment

PPC advertising campaigns require that you know what you are doing, and of course you will have to roll-out a landing page, as well. We are sure you do not want to waste your time with any kind of traffic that fails to convert at your landing page. A well optimized landing page for your PPC campaigns will be guaranteed to put a smile on you.

Never just grab the first landing page design you see, and do not use them in other niches, either. All of your individual campaigns must have a landing page specifically for it. Most of the time people do not click just for the heck of it, and so that means most people want to see what you are promoting. If the theme of your landing page does not exactly fit, then that does have a negative effect on people.

Landing pages are all about being targeted, and that is something that you cannot get wrong.

It can be fine to use slang in your copy, but do not go overboard and be sure everyone will understand. This is a subject that has to be dealt with on a case by case basis, so you have to make your best call on it. Keep in mind the reading habits of the online surfer, and what they always do is skip around and quickly scan. So break your copy into smaller paragraphs instead of having one large piece of content. Benefit bullets are extremely effective when they are written properly, so be sure to use them.

Internet Pages

We have seen tons of landing pages that just drove us crazy until we left. You can avoid that by having clear navigation and other making sure everything works well. The bottom line is that if somebody refuses to fill out your form, then they will not and that is all there is to it. These visitors may come back and convert later on, so the point here is to never push it on your visitors and give them a choice.

No matter what you do with your PPC ad, you will see some kind of result from it. Keep in mind that each aspect of what you do makes a contribution. There is never any doubt as to the importance of optimizing all of your landing pages.

Filed under PPC SEM Tagged with , , , , , ,

How to Make it Easier to Produce Better Sales Copy

June 21, 2011 Leave a Comment

The sales copy you have is the most important tool you have at your disposal; if it’s awful your sales will be awful too. Here are a few things that you can do to change your sales copy and make it even better so that you will make even more money.

Humor Works: Do you ever read copy that sounds like some dull corporate shill spouting useless jargon? The main goal of your sales copy is to tell your readers what they need to know about your product so that they buy it from you but there isn’t any reason you can’t make the experience fun for them. How you deliver your sales pitch to your target audience definitely matters. Remember, you do not want your readers to feel the same way about your copy that they do about a boring instruction manual; you can put some personality and humor in there where it is appropriate to do so. This helps you make sure that your readers like what they read and feel engaged as they read it. Using an undertone of humor will help you turn boring copy into fun and easy to understand copy for your readers.

Sales Copy

Modesty Isn’t Always Key: Modesty is a virtue in every day life but not when you are trying to make a sale. You’re here competing with the others to sell more of your product to your target audience, which means you have to convince your prospects that your product is the best. There’s no such thing as a perfect product but you shouldn’t highlight flaws in your copy. Your goal should be to present your service or your product as well as you possibly can. If you wouldn’t talk about your own flaws during an interview, why would you talk about them in your sales copy? It’s okay to let the pride you have for your product shine through so that your audience knows where you stand.

Strong Finish: It doesn’t matter if you have the highest quality copy on the net, if it doesn’t have a solid finish you won’t get anywhere. In order to make it easy for people to take action on your sales copy, you need to end it the right way. You shouldn’t just let your copy wither out, you should make sure that your prospects are left feeling impacted by its ending. It is important to prove to your prospects that your copy was worth their time and attention and that they are better off now than they were before they read it. Do a good job of summarizing your benefits and then lead them swiftly to the call to action.

In conclusion, to get the best results possible from your sales copy make sure that you approach your improvements one by one and over a good amount of time.

Filed under Copywriting, Uncategorized Tagged with , , , ,

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